SEARCH ENGINE OPTIMIZATION (SEO)
Seach Engine Optimization (SEO) is the process of carefully configuring your site to improve its performance on Search Engines. This process has grown more complex as the internet has morphed into a smarter body of connected data. Revisin designs websites that are designed and deployed with a Search Engine Optimization strategy in place. For an existing website we can recode the site as needed, optimize the site for search engine performance and host it for you.
SEO is More Than Keywords
Search Engine Optimization is much more complex than just sprinkling the right keywords on your pages. However, keywords is good place to start a discussion about SEO because many people are familiar with that term. Keyword research is the process of determining what your prospects are typing into the search fields of the major Search Engines (Google, for example).
At Revisin, we base as many decisions as possible on the data Google reports to us about the actual terms searchers are typing. This is powerful data because it helps us identify and solve 3 big SEO issues early.
1) Content Structure
We will use the keyword research to set up "content silos" to organize the content of your site into directories such that specific keywords are used in the URL of the site. This is both a user-friendly and SEO-friendly method of communicating well-written web content to people visiting your site while providing search engines the proper hierarchy of content to index
2) Navigation Design
Designing and deploying a really intuitive navigational mechanism on your site makes your site stickier. In the past 2 years, the searching public has grown more sophisticated placing a greater demand for sites that address their questions more quickly with a heavier emphasis on design.
3) Compelling Content Creation
It has been said a million times: "Content is King" - on the web. Your content must be compelling enough so it will create conversions and attract the right links to your domain. Authoring the right content that succinctly communicates to your target audience is difficult to do and can make or break any web effort.
Successful Search Engine Optimization starts with design and never stops. Ongoing SEO is about caring for your content, your message and your domain so that it remains fresh, relevant and adaptive to your users and the search engines.
Revisin is highly adept at creating sticky user experiences which is why our client sites enjoy a speedier rise to the first page of Google and a steady stream of high quality leads from their web sites.
For a quote for Search Engine Optimization services, please call (913) 488-0230.