SEARCH ENGINE MARKETING (SEM)

Seach Engine Marketing (SEM) is a broad term that describes all the activities associated with positioning your company online in a way that maximizes exposure to the various channels Search Engine companies make available to web property owners.

SEM can be broken down into 2 major activities: SEO and Paid Search.

It's a Balancing Act

Magnifying GlassEffective Search Engine Marketing involves balancing the effort and cost of each marketing channel or activity with the return and exposure each effort provides. Every Search Engine Marketing effort can involve all or several of the following efforts:

  1. On-page Search Engine Optimization (SEO)
  2. Off-page SEO
  3. Link Building
  4. Content Production
  5. Social Signals (e.g. Facebook, Twitter)
  6. Blog Strategy
  7. Online Networking
  8. Performance Measurement
  9. Paid Advertising on Search Engines or other medium
  10. Mobile Marketing and Strategy

For a quote for Search Engine Marketing services, please call (913) 488-0230.

Online Marketing