Email marketing is alive and well, but as with all online marketing, it has become more sophisticated and more effective. Email marketing is a permission-based marketing activity where someone (a prospect, customer or friend) that is interested in what you have to offer (your content, opinions, news etc) requests that you send her one or more regular communications.

Forget About the 1%

In the old (ahem, and current) days of email marketing you would hear that a 1% open-rate (or much less) for an email marketing campaign is considered successful. Really? That's terrible. In actuality what those marketers are really talking about is a Spam Campaign - that's when you send information to someone who did NOT give you permission to do so and quite likely does not want or need your services, products or content.

No Spam Zone

At Revisin, we don't spam. Period. We won't allow it. We don't want be a part of that problem. Your marketing efforts are a reflection of you, your business' values and your customers.

We aim for a 40% to 60% open-rate on our email campaigns.

How can we achieve such a high rate of readership for the email campaigns we administer? The answer is simple and can't be stated strongly enough. We only send email to those who those who request it. That's it.

Trust: Established 2004

When you decide to implement an email marketing effort, we will design a new page with one or more sign-up forms on your site. When interested people sign-up, they are trusting you to care for their name and email, and only send them exactly what they requested and when. They are then provided a confirmation email that allows them to finalize their explicit opt-in.

These first few steps are a critical indication of a high-quality, deliberate process that should inspire confidence in your new user. They will notice little touches like a well-designed, multi-part email response with working unsubscribe links and information about how, why and from whom they are getting an email.

This very process alone breeds a tremendous amount of trust in your company. You look legit. They feel cared for and respected. They are eager to read to "the next installment."

For going the extra mile and taking extraordinary measures to keep your users informed, you will be rewarded with new business more often.

Are you ready to treat your users to a well-designed, professional email campaign? Give us a call at (913) 488-0230.