BLOG WRITING: ONGOING CONTENT STRATEGY
When it comes to online content, arguably, there is no more effective, on-domain strategy than blogging to build your content, establish your expertise or cement your brand into your market. Any company without a well-implemented blogging strategy is missing out on an important and effective marketing channel.
The Power of the Pen
Effective blogging achieves goals for a domain and for a brand. On the domain side, a blog serves to create and expand the breadth of content that is getting indexed by search engines. Each new publication provides search engine bots with a tasty smorgsbord of new keywords and key phrases. This increases the likelihood that your domain will be found for an increasing breadth of searches related to your content.
Content Volume is only part of the equation; the freshness of newly authored content (which is superfluous to say) is what search engines really like. All things equal, a domain with more feshly-minted content will rank more often and higher than their dusty competitors.
For your brand, a growing body of relevant and compelling content will present your company as an expert source of information and increase the likelihood of grasping the holy grail of SEO - the natural in-bound link. When you are considered an expert, readers and site owners all over the web will want to link to you your domain for information.
Revisin's blog startegy is meant to be both hands-on and hands-off. Of course, our hands are always on - writing new content, solving hosting and complex domain configuaration challenges, keeping the platform secure, backing-up files and databases and essentially being your trusted, professional, blog-platform administrator. Your hands can be as as on or off you wish - we can write content on your behalf (blog ghostwriting), review any of your content or you may publish content yourself as you see fit.
Revisin currently administers over 50 different blogs for dozens of clients and their domains. We understand all things blog-related. Utilizing the popular Wordpress Platform for blogging, there are endless possibilities that can be realized. It's a secure, flexible, extensible, mature, actively-developed, open-source platform that can be used for pure blogging, pure content management or a combination of both.
When you are ready to add blogging as an essential SEO tool to your online marketing arsenal, give us a call at (913) 488-0230.