The One Incentive That Turns Prospects Into Customers

People respond to pain – quickly. There is an evolutionary response that causes people to either escape pain entirely or seek to minimize it. If you are in a position to reduce the pain experienced by your target market, then demonstrate to them how. Generally companies that do this best or are most available are leaders in their market.

Successful pain reduction endeavors:

• For the blue, there are shoes to buy.
• For shoe sellers, there is retail space.
• For retailers, there are security cameras.
• For the sleepy – lattes.
• For latte sippers, the cardboard sleeve.
• For advertisers with drooping sales, there is ad space on the latte sleeve.
• Umbrellas sell quickly during a downpour.
• $8 beers are a hit at the stadium, but not at the liquor store.
• Beer drinkers have to go (you know).
• Leaky toilet owners call plumbers.
• Plumbers mark up their part supplies.
• Home sellers buy mulch.
• Mulch vendors in busy housing markets buy more shelving.
• Laptop users buy security products.

See? Everyone is in the pain-relief business. By filling the needs you identify in the markets you serve, your services provide the healing salve for someone’s pain.

Are your products and services pain relieving or not? Are your marketing efforts giving the right message to your market?