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Posts Tagged ‘Web Design’
Your website is an extension of your business. It works for you 24/7 and often provides the first impression of your business to your many prospects. If you’ve hired a professional web development team to craft a website design that stands out among the competitors in your market, you’re to be applauded. But remember this: websites
Many small business owners assume a great site starts and ends with great content. They would be wrong and their analytics prove it. A great site is all about consumption. A great site has been designed with purpose to create the perfect environment for content consumption. So what are the elements of a great site design?
Bottlenecks are places in our world where things slow-down. Bottlenecks are designed into a process inadvertently (3 toilets for 71 women) or quite purposefully (traffic lights, turn-styles, speed-bumps). Bottlenecks are many times (re)designed out of a process (adding lanes to a highway). Processes are anything and everything that runs a business (or a life). New-hire in-boarding,
Are your designs or processes ignoring some users and taking care of others? We frequently see organizations with this problem and it comes from defining the “user” too narrowly. When you have a website, the user may be defined as a buyer, reader or site visitor. But if you take a step or two back you
1. You purposely don’t tell people about your site. We see this all time: business owners who are not proud of their site for any number of reasons and so don’t tell people about it. I know some business owners who, when asked if they have a web site always respond, “Yeah, but it’s old and