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10 Phrases Successful Sales People Use With Prospects
Your sales efforts only work when you solve a problem for someone. It’s well known that a concise demonstration of how you solve your prospects’ problems is key to winning new customers. Successful companies go to great lengths innovating unique solutions tailored for their target markets. It stands to reason that the more nimble a company
What Successful Sites Do Better Than Others
Many small business owners assume a great site starts and ends with great content. They would be wrong and their analytics prove it. A great site is all about consumption. A great site has been designed with purpose to create the perfect environment for content consumption. So what are the elements of a great site design?
Delete the About Us Page?
The ubiquitous “about us” page has come full circle. In the early days, a site had no about us page, was buried a bit or had sparse information. Then, you could hardly go to a website and not see the “About Page.” Front and Center, right next to the home page. (look up Now that the
Where Do Bottlenecks Come From?
Bottlenecks are places in our world where things slow-down. Bottlenecks are designed into a process inadvertently (3 toilets for 71 women) or quite purposefully (traffic lights, turn-styles, speed-bumps). Bottlenecks are many times (re)designed out of a process (adding lanes to a highway). Processes are anything and everything that runs a business (or a life). New-hire in-boarding,
Who Are Your Users?
Are your designs or processes ignoring some users and taking care of others? We frequently see organizations with this problem and it comes from defining the “user” too narrowly. When you have a website, the user may be defined as a buyer, reader or site visitor. But if you take a step or two back you
The Consequences of Poor Decisions
Consider this a universal truth: the consequences of poor decisions become more and more highly exaggerated the further away from that decision a process gets. This daunting fact goes relatively unrealized for a long time until something becomes achingly expensive to repair. This appears to go against logic right? It might seem that the consequences of
5 Ways to Know You Need a New Site
1. You purposely don’t tell people about your site. We see this all time: business owners who are not proud of their site for any number of reasons and so don’t tell people about it. I know some business owners who, when asked if they have a web site always respond, “Yeah, but it’s old and
