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People respond to pain – quickly. There is an evolutionary response that causes people to either escape pain entirely or seek to minimize it. If you are in a position to reduce the pain experienced by your target market, then demonstrate to them how. Generally companies that do this best or are most available are leaders […]
Outsourcing can give you back your life, increase the quality of the services you offer and make your clients fall in love with you over and over and over. Outsourcing, really? Yes! Really. Small business owners (SBOs) think outsourcing is for the big guys. In fact, SBOs carry a lot of baggage with this term. It […]
Your sales efforts only work when you solve a problem for someone. It’s well known that a concise demonstration of how you solve your prospects’ problems is key to winning new customers. Successful companies go to great lengths innovating unique solutions tailored for their target markets. It stands to reason that the more nimble a company […]