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Most people believe that it takes time for a user to develop trust with a site or a brand. While true, it’s only half the story. Knowing the various stages of trust gives you an advantage as to when to act and how – during the development of trust. Timing is key here, trust (or distrust) […]
Your sales efforts only work when you solve a problem for someone. It’s well known that a concise demonstration of how you solve your prospects’ problems is key to winning new customers. Successful companies go to great lengths innovating unique solutions tailored for their target markets. It stands to reason that the more nimble a company […]
Bottlenecks are places in our world where things slow-down. Bottlenecks are designed into a process inadvertently (3 toilets for 71 women) or quite purposefully (traffic lights, turn-styles, speed-bumps). Bottlenecks are many times (re)designed out of a process (adding lanes to a highway). Processes are anything and everything that runs a business (or a life). New-hire in-boarding, […]
Are your designs or processes ignoring some users and taking care of others? We frequently see organizations with this problem and it comes from defining the “user” too narrowly. When you have a website, the user may be defined as a buyer, reader or site visitor. But if you take a step or two back you […]
Consider this a universal truth: the consequences of poor decisions become more and more highly exaggerated the further away from that decision a process gets. This daunting fact goes relatively unrealized for a long time until something becomes achingly expensive to repair. This appears to go against logic right? It might seem that the consequences of […]