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Does Your Site Have MOX-ie?
MOX • ie \’mahk-see\ noun 1. Quality of one’s character displaying energetic initiative and determination. 2. Behavior characterized by daring courage, pep and spirited mobility. Mary showed a lot of moxie in her speech to the student council. MOX, Mobile Optimized eXperience, is a new acronym to describe your site’s or app’s user-experience as it specifically
Top 10 Ways to Wreck Your Website Content
Your website is an extension of your business. It works for you 24/7 and often provides the first impression of your business to your many prospects. If you’ve hired a professional web development team to craft a website design that stands out among the competitors in your market, you’re to be applauded. But remember this: websites
What Does Color Say About Your Business?
Have you even been particularly moved by the label on a wine bottle or the packaging on a box of chocolates? Chances are, if the designers did their job right, it was your response to their use of color that created this emotional response. In our business, color plays an important role in the design of
Establish Trust in Your Brand The Right Way
Most people believe that it takes time for a user to develop trust with a site or a brand. While true, it’s only half the story. Knowing the various stages of trust gives you an advantage as to when to act and how – during the development of trust. Timing is key here, trust (or distrust)
The One Incentive That Turns Prospects Into Customers
People respond to pain – quickly. There is an evolutionary response that causes people to either escape pain entirely or seek to minimize it. If you are in a position to reduce the pain experienced by your target market, then demonstrate to them how. Generally companies that do this best or are most available are leaders
What Every Small Business Owner Should Know About Outsourcing
Outsourcing can give you back your life, increase the quality of the services you offer and make your clients fall in love with you over and over and over. Outsourcing, really? Yes! Really. Small business owners (SBOs) think outsourcing is for the big guys. In fact, SBOs carry a lot of baggage with this term. It
10 Phrases Successful Sales People Use With Prospects
Your sales efforts only work when you solve a problem for someone. It’s well known that a concise demonstration of how you solve your prospects’ problems is key to winning new customers. Successful companies go to great lengths innovating unique solutions tailored for their target markets. It stands to reason that the more nimble a company
Who Are Your Users?
Are your designs or processes ignoring some users and taking care of others? We frequently see organizations with this problem and it comes from defining the “user” too narrowly. When you have a website, the user may be defined as a buyer, reader or site visitor. But if you take a step or two back you
The Consequences of Poor Decisions
Consider this a universal truth: the consequences of poor decisions become more and more highly exaggerated the further away from that decision a process gets. This daunting fact goes relatively unrealized for a long time until something becomes achingly expensive to repair. This appears to go against logic right? It might seem that the consequences of
